Question: Question 1 : Using published reports, select two CEOs who have recently made public statements regarding a major change in their firms strategy. Discuss how

Question

1

: Using published reports, select two CEOs who have recently made public statements regarding a major change in their firms strategy. Discuss how the successful implementation of such strategies requires changes in the firms primary and support activities. Question

2

: Using the Internet, look up your university or college. What are some of its key value

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creating activities that provide competitive advantages? Why?

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