Question 1 Using relevant examples, discuss some of the key changes faced by Apple's managers. In your opinion, what managerial skills are important in managing these changes? Why?

Question 2 One important role that Apple's managers play is that of strategic leader. With relevant examples, discuss the leadership behaviour exhibited by the CEO.

Mumbai, India Apple will launch the Apple Store online in India on September 23, offering Apple's full range of products and support directly to customers across the country for the first time. The new online store will provide customers with the same premium experience found in Apple store locations around the world, delivered by online team members who are ready to offer their expertise. "We're proud to be expanding in India and want to do we can to support our customers and their communities," said Deirdre O'Brien, Apple's senior vice president of Retail + People. "We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time." The Apple Store online is the most convenient destination to shop for Apple products, with online Apple Specialists available to help with anything from custom-configuring.