Question$1)$ What are business objectives

Question $2)$ Use Nicholes Vision, mission, opportunities and threats to develop specific business objectives for her use the case study to answer the above $2$ questions Case study:a nano influencer Nichole Taljaard, a South African fitness influencer with the Instagram account @nicoletaljaard who is a Puma Sponsored Netball athlete and has $16\mathrm{.}6$K followers on Instagram who wishes to become a macro influencer and monetize their account to become profitable through social media

Vision

To become an accomplished macro influencer in the fitness and netball field, empowering and encouraging others to live the healthiest, most active lifestyles possible.

Mission

To provide entertaining and educational content about fitness, netball, and living a healthy lifestyle. And plans to use the Instagram platform to spread positivity and self$-$love and foster a strong network of like$-$minded people.

Opportunities:

$1.$ Growing Fitness industry: As more individuals become health$-$conscious, the fitness sector in South Africa is expanding. This creates a larger audience for fitness influencers which could result in an increase of following for Nichole.

$2.$ Monetization: Opportunities for income can be generated through sponsored content, affiliate marketing, fitness regimens, merchandising, and collaborations with fitness brands which could increase Nichole's profits.

$3.$ Expansion: Nichole has the opportunity to expand into different markets and different social media networks such as Tiktok and Youtube which will help her increase her following.

$4.$ Additions: Nichole has the potential to develop and sell her own fitness products or programs and add this to her Instagram page.

$5.$ Education and Certification: Obtaining fitness and nutrition credentials can boost Nichole's credibility and open the door to other earning opportunities such as coaching and training.

Threats:

$1.$ Competition: The fitness influencer sector is crowded, with several well$-$known influencers fighting for audience and follower's attention on Instagram.

$2.$ Algorithm Changes: The algorithms of social media platforms such as Instagram might change, influencing Nichole's content visibility and interaction rates.

$3.$ Brand sponsorship: Unethical sponsorships or sponsorships misaligned with Nichole's values can have a negative impact on her reputation.

$4.$ Instagram content theft: Content can be stolen from Nichole and repurposed by other fitness influencers, affecting her originality and brand.

$5.$ Changes in Instagram's regulations: Potential changes in advertising and influencer regulations may have an impact on how Nichole is able to perform sponsorships and brand deals.

$1)$ What are business objectives

$2)$ Use Nicholes Vision, mission, opportunities and threats to develop specific business objectives for her