Question 1. What are the basic diffrences between traditional sales person and the modern relation seller ?

Question 2 what core principles of relationship selling has mark been focusing on ?

CASE STUDY Mark Heather is the owner of a promotional marketing products and services company. Whether big or small client, Mark treats his customers with same care and doing so he is able to win four large deals. Over time. Mark fulfilled various small orders for a customer in a construction company and eventually that customer got promoted as a safety manager in a large company. He gave Mark a big order to provide worker safety T-shirt. This order was only the beginning for Mark and his company. While a worker was wearing that T-shirt, it got noticed by the automotive plant manager and got referred to Mark. After some consultation, Mark was fulfilling $50,000 order for branding caps and $70,000 for shirts. Mark's passion and enthusiasm for selling quality products along with taking initiative to understand customer requirements led to gain six figure order. This time, the clients needed Jackets for winter season. The timeline was tight and a set budget which did put Mark into a challenging situation but he was still able to connect with suppliers and produce the high volume demand. All in a style that client was impressed and looking forward to build long term relationship