Question: Question # 1 : What are the primary personas that JetBlue has identified for its business? Are there others that should have been mentioned and

Question #1: What are the primary personas that JetBlue has identified for its business? Are there others that should have been mentioned and why? Question #2: What would the messaging objectives for each persona be and what kinds of social media communications would support those objectives? Question #3: What social media platforms would these personas frequent and why? Question #4: Are these personas likely different now after the pandemic?

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