Question: Question 1: What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name

Question 1: What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?

Question 2: How can a company overcome the limitations of being in a fragmented industry?

Question 3: How does horizontal growth differ from vertical growth as a corporate strategy? How does it differ from concentric diversification?

References

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2018). Strategic management and business policy: globalization, innovation and sustainability. 15th ed., NY: Pearson Higher Ed, New York.

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