QUESTION ${?}^{(1)}$

What is an action plan?

ANSWER

An individual support plan included in a marketing plan that provides the guidance for implementation and control of the various marketing strategies within the plan

A description of the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources

A process that entails measuring actual performance, comparing this performance with the established marketing objectives, and then making adjustments to the strategies or objectives on the basis of this analysis

An assessment of a firm's internal and external environments I DON'T KNOW YET