Question: Question 1: While working in the city (Melbourne CBD) Jackie went to KFC to buy lunch. She realised that she had several KFC stores near

Question 1: While working in the city (Melbourne CBD) Jackie went to KFC to buy lunch. She realised that she had several KFC stores near to her office which was open at the time she wanted to buy the burger. However, due to the current Covid 19 situation, she could not eat-in and had to take her burger as a take-away meal. As we know, marketing channels create utility.

Explain the four different utilities that KFC created for Jackie.

(7.5 marks, approximately 200-250 Words)

Question 2: On average, Mens shirts at Big W costs about $20 dollars. However, the shirts at Uniqlo would costs generally $45 dollars or more.

Does Uniqlo compete based on price or non-price-based factors? Explain your answer by comparing price-based and non-price-based competition.

(7.5 marks, approximately 200-250 words)

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