QUESTION 10 1 A marketer at a biometric scanner software company is asked to provide the company with a new pricing model. First the marketer created three customer personas to pinpoint the types of customers for the company's three target markets. After analyzing the personas, the marketer gained a clearer understanding of the various price point sensitivities, convenience factors, and the three customer's various buying processes. Based on the marketer's customer research, which pricing strategy would fit best for this company? a. competitor impact on pricing b. break-even pricing O value-based pricing QUESTION 11 1P If a company is using a skim pricing strategy and prices its product at a premium price. what happens with demand for its product? O a. demand decreases b. demand increases demand remains steady QUESTION 12 1 A startup company Wiiw makes custom, 3D printed insoles for shoes. Wilw decided to price its product using the penetration strategy. Instead of charging $175 like other custom Insoles, it started offering its product at $60. Within one month over 2,700 people purchased Wil's product and told their friends about it. Stock was flying out the door, which made Wilw's distribution channel partners happy. What advantage did Wilw tap into by selecting the penetration pricing strategy? a. It created a predictably steady turnover of stock for the distribution channel b. it generated demand from word of mouth by the goodwill created among innovators and early adopters. Ocit created a predictably steady diffusion and adoption throughout the product's life cycle