Question: Question 10 (1 point) When making decisions about whether to use sales promotions as part of a brand's integrated marketing communications, marketers should always include

Question 10 (1 point) When making decisions about whether to use sales promotions as part of a brand's integrated marketing communications, marketers should always include free samples as a part of the promotional mix. offer in-store coupons to encourage brand loyalty. focus primarily on trade discounts to increase market coverage. judge a sales promotion option by its potential to contribute to brand equity as well as sales

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