QUESTION 10 4 points Save Ans You work for an outdoor store in Brisbane. Presently, most business processes are performed manually and are paper based. This includes all information captured about customers, which means that customer information is not integrated and exists in different files and systems across different departments. Because of this there is little opportunity for the business to learn from customer purchases, preferences and profiles as well as from their interactions with the business to make more informed business decisions. Customers also become frustrated when they are not able to have their purchases tracked or follow up on purchases or queries. The store manager would like to know more about how a customer relationship management (CRM) system can help the store learn more about its customers and create better relationships with customers. Your task: a. Explain the benefit of a CRM system to the manager (100 words maximum); and, b. Give three examples of questions that a CRM system can help answer (150 words maximum)