Question: QUESTION 10 A consumer searching for information will create a list of brands or products that he or she will evaluate as options for the

QUESTION 10

  1. A consumer searching for information will create a list of brands or products that he or she will evaluate as options for the solution of a particular problem. This list is referred to as

    A.

    the essential set.
    B.

    the evoked set.
    C.

    the consumer criteria.
    D.

    the information set.

    E.

    the evaluative criteria.

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