Question: Question: (10 marks) We covered Roger's Adoption Model in the course (refer to page 148-150 of the textbook or week 12 revision notes). However, several

Question: (10 marks)

We covered Roger's Adoption Model in the course (refer to page 148-150 of the textbook or week 12 revision notes). However, several other theories have been proposed to describe the process of how new products get accepted in the population. Kaur et al (2010) * provides a summary of the three main theories of product adoption including Roger's Adoption Model.Which one of these theories do you believe are most applicable/useful in describing the adoption process for Amazfit X? Why?

Amazfit X Case study:https://www.prnewswire.com/news-releases/huami-amazfit-x-smartwatch-with-92-curved-display-titanium-unibody-and-button-free-design-goes-on-sale-by-crowdfunding-301048008.html

* Innovation Diffusion and Adoption Models: Foundation and Conceptual Framework By Kamalpreet Kaur & Mandeep Kaur in Management and Labour Studies, Vol. 35 No. 2

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