Question 101 pts

10. It refers to the basic necessities for survival or something that people can live without.

Group of answer choices

a. luxuries

b. essential product

c. expectations

d. needs

Flag question: Question 11

Question 111 pts

11. The beauty seekers segment are meant for people who manage to stay beautiful in spite of their age and what the cosmetics company are directing their marketing offerings.

Group of answer choices

a. market

b. consumer preference

c. target market

a. lifestyle

Flag question: Question 12

Question 121 pts

12. ___________________ is the ratio between what the customer gets and what the customer gives.

Group of answer choices

a. value

b. cost

c. satisfaction

d. benefit

Flag question: Question 13

Question 131 pts

13. __________________________ demand are examples of product that do not patronized by consumer because its not actuall available yet in the market.

Group of answer choices

a. latent demand

b. non-existent demand

c. irregular demand

d. over full demand

Flag question: Question 14

Question 141 pts

14. These are said to be game plan, alternatives and plan of action develop by marketers for implementation to achieve on a certain goals and eventually solve a marketing problem.

Group of answer choices

a. tactics

b. strategy

c. options of the company

d. objective

Flag question: Question 15

Question 151 pts

15. Every company has _________________________________ which contains collections businesses and each one is considered as SBU.

Group of answer choices

a. trade secrets

b. marketing strategies

c. company mission

d. business portfolio

Flag question: Question 16

Question 161 pts

16. Market are collection of buyers which provides money and information while_________________________ are collection of suppliers and providers in th market place.

Group of answer choices

a. competitors

b. companies

c. Economic fcators

d. industry

Flag question: Question 17

Question 171 pts

17." Iwas Sakit, Iwas Gastos" is a successful brand campaign which emphasizes the value of human health which reflect to the improved packaging of safeguard with anti-bacterial protection as their ________________________ strategy and the tagline as their communication strategy.

Group of answer choices

a. pricing strategy

b. campaign strategy

c. product strategy

d. product safety

Flag question: Question 18

Question 181 pts

18. Low cost great value strategy of Cebu Pacific emphasizes Every " Juan " can fly targeting C and D as new captured market for Airline industry which made the company known as " the game changer" in the airline market. This is a clear example of:

Group of answer choices

a. promotion strategy

b. sales strategy

c. price strategy

d. product strategy

Flag question: Question 19

Question 191 pts

19. __________________________________ are set of controllable tools in developing marketing program directed to their target market and eventually their way in achieving their objectives.

Group of answer choices

a. marketing action plan

b. marketing mix

c. marketing collaboration

d. marketing satisfaction

Flag question: Question 20

Question 201 pts

20. 7-eleven is a popular store which offers consumer products from grocery items to ready to eat microwavable foods, snacks and pick up food while working. In spite of these offerings inside the store , 7-eleven open its store for convenient place to pay your utilities and other services. these emphasize their ____________________________ to satisfy more their customers.

Group of answer choices

a. market sensing process

b. core competencies

c. maximizing competencies

d. value chain marketing

Flag question: Question 21

Question 211 pts

21. When Centrum vitamins communicated its values of giving vitamins from A to Zinc, this is a clear strategy of the product _______________________ to consumers.

Group of answer choices

a. new users strategy

b. new uses strategy

c. new usage and uses situation strategy

d. market penetration

Flag question: Question 22

Question 221 pts

22. For which of the following products is there a strong latent demand?

Group of answer choices

a. cemetery plots

b. low fat ice cream

c. solar powered automobiles that run like they had 8- cylinder engines

d vacations to exotic locations like maldivs

Flag question: Question 23

Question 231 pts

23. The first computers originated for home use were only sold in kit for to technical enthusiasts who did their own assembly. Demand was high and so were pries. At that time, the firm offering these kits would likely have been using the ______________ concept.

Group of answer choices

a production

b. market

c. technological

d. selling

Flag question: Question 24

Question 241 pts

24. In this concept in marketing, consumer most likely favor those product that are currently having promotion and incentives to motivate consumer to buy the product.

Group of answer choices

a. production concept

b. product concept

c. societal marketing concept

d. selling concept

Flag question: Question 25

Question 251 pts

25. Sustagen anytime drinks was extended to other varieties such as Sustagen junior and Sustagen prime to generate wider target market.

Group of answer choices

a. market development

b. market penetration

c. product development

d. New uses and usage situation

Flag question: Question 26

Question 261 pts

26. In this new realities, consumers can actively participate and reject marketing if they find it in appropriate. This are ___________________________ that dramatically changed market place.

Group of answer choices

a. consumer buying behavior

b. new consumer capabilities

c. new consumer perception

d. all of the above

Flag question: Question 27

Question 271 pts

27. these are actual and potential rivals why some brand reacts immediately and further investigate far distant brands and most these brand are adopting the " Parity" or Do and match strategy.

Group of answer choices

a. Being closer to closest rival

b. being faster

c. major players in the competition

d. being better than competitor

Flag question: Question 28

Question 281 pts

28. San Miguel Beer to San Mig coffee is an example of growth opportunity through___________________________ of product from existing customers.

Group of answer choices

a. market penetration

b. market development

c. diversification

d. product development

Flag question: Question 29

Question 291 pts

29. Mercury drug is a leading medicine store which also offers groceries and other personal care product in its current business operation. This is an example of core competency by__________________________ the business concept.

Group of answer choices

a. re-shaping the business concept

b. re-defining the business concept

c. re-positioning the business concept

d. re-branding the concept

Flag question: Question 30

Question 301 pts

30. Jollibee successfully buy out the remaining stocks of Mang Inasal for 2 Billion pesos to_____________________ the original owner of the said barbecue grilled chicken store.

Group of answer choices

a. George Yang

b. Allan Sia

c. Lucio Tan

d. Mr Que