Question 10(4+6=10 marks ) You have been assigned a consulting job with a medium-sized agricultural company that specialises in supplying seedlings to nurseries. The entity is divided into divisions based on geographical locations. Currently the management of each division is evaluated on its return on investment (ROI). Your investigations at the entity reveal its mission is to be 'the number one provider of quality plant stock in the southern hemisphere'. You also note that the entity has identified customer satisfaction, product quality and product innovation as hallmarks of success. However, recently the company's profits have been declining. You notice a positive attitude at the plant propagation laboratories during your field visits, but at the distribution centres there appears to be some discontent resulting in a lot of lost stock and customer complaints. Required 1. Explain how the performance measurement system can negatively affect the entity's success. (4 marks) Click or tap here to enter text. 2. For each of the identified factors - customer satisfaction, product quality and product innovation outline one non-financial performance indicator that could help focus work effort at the agricultural company. ( 6 marks)