QUESTION 11

1. A competitor's internal databases would NOT be considered a source of competitive intelligence.

   True

   False

1 points

QUESTION 12

1. Kernon Inc. would like to set the best price for a new product. They hire a company to conduct an experiment by selling the new product at two different prices in two different locations while keeping other factors constant. The goal is to see if a lower price results in better sales. This is most likely an example of causal marketing research using ethnographic strategies.

   True

   False

1 points

QUESTION 13

1. BigToyz is a toy factory based in Australia. They hired a company to help them introduce its toys in the Indian and South-East Asian markets, which means they are following a market penetration strategy.

   True

   False

1 points

QUESTION 14

1. An example of a citizen-action public would be if an advocacy group challenges Walmart for trying to build a new warehouse in a small farming community.

   True

   False

1 points

QUESTION 15

1. Social class is not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables. This explains why people use the same products and services as they progress through each life-cycle stage.

   True

   False

1 points

QUESTION 16

1. NONE of the following explains the difference between the marketing concept and the selling concept:

   • The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.
   • The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective.
   • The marketing concept is product-centered, whereas the selling concept is production-centered.

   True

   False