QUESTION 11

An ______ is a single or multiple page document inserted loosely or stitched direclty into a publicaiton. Sometimes, it is strip gluded directly on to a page, in these cases an advertiser usuallly places an ad and then attaches it on top of the ad. This type of insert is referred to as a _______.

	A.	insert, tip-in
	B.	flyer, tip-in
	C.	tip-in, flyer
	D.	mailer, insert
	E.	direct mail, insert

QUESTION 12

An_______is a long-form advertisement that acts as a standalone program and aims to teach how to use a complex product and encourage viewers to make a purchase. It includes a call to action, allows companies to reach more prospects, tell about the benefits of their goods, and convert leads into customers.

		Infomercial
		Product commercial
		long commercial
		direct response TV commercial
		Call to action commercial

QUESTION 13

______ refers to envelopes containg special offers from non-competing organizations having different products and services.

	A.	Integrated direct mail
	B.	Solo direct mail
	C.	Measured direct mail
	D.	Non-Competition direct mail
	E.	Cooperative direct mail

QUESTION 14

Which are the correct metrics to measure the performance of social media communications?

	A.	engagement, contacts
	B.	engagement, conversion
	C.	conversion, traffic
	D.	traffic, engagement
	E.	None of the options

QUESTION 15

Outside-the-banner options include the ______, which moves within a transparent layer over the page and plays within a specific are of the page.

	A.	expandable banner ad
	B.	wallpaper ad
	C.	floating ad
	D.	skyscrapper ad
	E.	post-rolls ads