QUESTION 11

• The buying process is least influenced by
• a. perceptions.
• b. attitudes.
• c. productivity.
• d. peer groups.
• e. family.

2 points

QUESTION 12

• A. H. Maslow theorized that
• a. needs can be categorized in a hierarchy of importance;
• b. consumer behavior is influenced by a number of factors;
• c. consumers are not motivated by external influences;
• d. all of the above;
• e. none of the above.

2 points

QUESTION 13

• Cognitive dissonance is likely to increase
• a. when the cost of a purchase rises;
• b. when the purchase requires high involvement;
• c. when the consumer sees other products with better features;
• d. all of the above;
• e. none of the above.

2 points

QUESTION 14

• A _____ is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products.
• a. firm
• b. buyer
• c. market
• d. consumer
• e. target

2 points

QUESTION 15

• Which of the following statements describes ethics?
• a. Ethics are the moral principles or values that generally govern the conduct of an individual.
• b. Ethics is the standard of behavior by which conduct is judged.
• c. Morals are a foundation for ethical behavior.
• d. Ethical values are situation specific and time oriented.
• e. All of the statements describe ethics.

2 points

QUESTION 16

• For every home built by Habitat for Humanity, Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family. This donation of appliances is an example of how companies assume their:
• a. corporate social responsibility
• b. ethical conveyance
• c. duty to engage in cause marketing
• d. right to engage in social marketing
• e. multiculturalism

2 points

QUESTION 17

• The four components of the pyramid of corporate social responsibility are:
• a. sustainability, creativity, profit, and culture
• b. organizational culture, creativity imagery, economic performance, and objectivity
• c. organizational, financial, social, and cultural responsibilities
• d. sustainability, legality, creativity, and competition
• e. economic, legal, ethical, and philanthropic responsibilities

2 points

QUESTION 18

• Japanese law prohibits the storage of more than 50 pounds of explosive at any single site in the nation. Every night Universal Studios Japan hosts a fireworks display. The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays. If the allegations are true, in terms of the pyramid of corporate social responsibility, then Universal Studios Japan is not operating at a(n) _____ responsibility level.
• a. legal
• b. philanthropic
• c. ethical
• d. economic
• e. cultural

2 points

QUESTION 19

• Colorific recently began competing with Crayola coloring products. At the beginning of the school year, the _____ for Colorific products consists of back-to-school shoppers.
• a. target market
• b. buying center
• c. mass market
• d. consumer sample
• e. aggregated demography

2 points

QUESTION 20

• During the first era in the history of marketing, the prevailing attitude was that a good product, that is, one of high quality, would sell itself. True False