Question: QUESTION 11 The first step in the segmentation process is to clearly articulate the vision or objectives of the company's marketing strategy. True False QUESTION

QUESTION 11 The first step in the segmentation process is to clearly articulate the vision or objectives of the company's marketing strategy. True False QUESTION 12 A business would consider salient attributes when determining a positioning method for a product deciding where to produce a product staffing the various teams on a project assessing profit and loss

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