QUESTION 11

1. Which utility has been created when a builder creates a new home for a family?

	a.	time
	b.	place
	c.	form
	d.	task

2 points

QUESTION 12

1. Which utility has been created when eggs are placed into cartons and made available for purchase in grocery stores?

	a.	time
	b.	form
	c.	service
	d.	task

2 points

QUESTION 13

1. Anti-drug campaigns that are directed toward teenagers are an example of:

	a.	pioneer marketing
	b.	cause marketing
	c.	youth marketing
	d.	comparative marketing

2 points

QUESTION 14

1. Direct spoken communication between sellers and potential customers is:

	a.	advertising
	b.	publicity
	c.	promotion
	d.	personal selling

2 points

QUESTION 15

1. A product that has a high market share and high growth potential is said to be a:

	a.	star
	b.	cash cow
	c.	question mark
	d.	dog

3 points

QUESTION 16

1. When an organizationcan take advantage of an opportunity in the marketplace because of their strengths, they are said to have:

	a.	power
	b.	control
	c.	leverage
	d.	strategy

2 points

QUESTION 17

When an organization is unable to capitalize on an external opportunity because of an internal weakness, they are said to have a:

	a.	problem
	b.	constraint
	c.	leverage
	d.	public issue

2 points

QUESTION 18

1. Distribution strategy is concerned with:

	a.	production, ordering of raw materials, and scheduling
	b.	transportation, warehousing, and inventory control
	c.	hiring sales people, setting schedules, and advertising
	d.	selection of largest competitors to monitor

2 points

QUESTION 19

1. Henry Ford's slogan "they can have it in any color they want as long as it is black" reflected a:

	a.	production orientation
	b.	sales orientation
	c.	consumer orientation
	d.	market orientation

2 points

QUESTION 20

1. The group of consumers to whom a firm directs all its marketing efforts toward is referred to as:

	a.	consumer market
	b.	target market
	c.	retail market
	d.	advertisingmarket