Question: Question 12 (2 points) Return on investment (ROI) can be increased by O A) decreasing sales. . B) decreasing total assets. C) decreasing operating income.

Question 12 (2 points) Return on investment (ROI) can be increased by O A) decreasing sales. . B) decreasing total assets. C) decreasing operating income. D) decreasing asset turnover

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=+8. Be sure you considered consumer benefits.

=+4. Consider competitors' campaigns. How could yours stand out?

=+5. Review the six categories of 50 strategies.