Question: Question 1(20 marks) Discuss using relevant examples in any industry of choice, Six General and specific characteristics to be considered as the basis of international

Question 1(20 marks) Discuss using relevant examples in any industry of choice, Six General and specific characteristics to be considered as the basis of international market segmentation. Question 2(20 marks) Discuss using relevant examples in any industry, six major motives for strategic management when it comes to the production of quality of Goods and Services. Question 3(20 marks) Discuss using relevant examples, the merits and demerits of the following international business entry mode: Contract manufacturing, Licensing, Franchising, Joint Venture and Management contracting.

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