Question: Question 13 (1 point) The first marketing research priority for a new business is to determine: 1) consumer lifestyle and trends. 2) customer buying behaviour.

Question 13 (1 point) The first marketing research priority for a new business is to determine: 1) consumer lifestyle and trends. 2) customer buying behaviour. 3) market potential. 4) advertising effectiveness. Question 14 (4 points) Explain why this would be a priority for a new business. 15 (1 point) Generally, new firms are better to: 1) have a short-term rental with no contract. 2) always start a home-based business. 3) lease the property where the business is situated. 4) buy the property where the business is situated. Question 16 (4 points) Explain why your answer is the best business option for a new enterprise. The sales forecast for a brand-new business is not based on: 1) industry statistics. 2) how long it takes to get new customers. 3) expert opinion. 4) past sales of the company. Question 18 (4 points) Explain how your answer impacts forecasting sales for a new business

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