Question: QUESTION 13 Criteria for evaluation communication effectiveness includes the following except O a. ratings O b. exposure O c. comprehension O d. recall O e.

QUESTION 13 Criteria for evaluation communication

QUESTION 13 Criteria for evaluation communication effectiveness includes the following except O a. ratings O b. exposure O c. comprehension O d. recall O e. intent QUESTION 14 Monetary customer incentives include the following except O a. coupons O b.premiums O c. rebates O d. price reductions O e. volume discounts QUESTION 15 refers to the degree to which an offering is consistent with certain already existing standards and complementary products O a. Compatability O b. Consistency O c. Durability O d. Reliability e. Form

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