QUESTION 13 Individuals tend to store in memory only that information that is pertinent to their own needs and dispositions. This describes the concept of Intrinsic attention selective retention selective exposure selective attention selective perception QUESTION 14 How can a company reduce the feeling its buyers have that purchasing its products is pisky O all of these demonstrate the product to potential buyers use advertising to educate buyers on how to use the product provide samples of the product to potential buyers guarantee to pay for any loss of business that results in product fallure 25P QUESTION 15 of the following which technique usually produces the best sales forecast combination of quantitative and qualitative approaches quantitative approaches time series approchet focus group approaches qualitative approaches