QUESTION 13 Most consumers set out to specifically learn information about cars before making a purchase, such as by searching the Internet or visiting this belos finalizing the purchase. Which of the following types of learning does this represent? O A. Avoidance learning B. Intentional learning O C. Unintentional learning O D. Nonconscious learning QUESTION 14 is/are the totality of thoughts, emotions, intentions, tendencies, and behaviors that a person exhibits consistently as heshe adapts to inher endent O A. Demographics B. Personality C. Situational influences D. Exemplars QUESTION 15 refers to human characteristics that can be associated with a brand (e.g., brand ruggedness, brand sincerity) A Brand personality B. Brand accounting C. Brand equity D. Brand licensing QUESTION 16 Which of the following terms refers to specific attempts by marketers to change consumers' attitudes? O A. Segmentation B. Persuasion OC. Monitoring OD. Quantitative research QUESTION 17 Consumers born between 1981 and 1995, who tend to wholeheartedly embrace technology as no other generation has before them are rerred to s O A. "Silent Generation" B. Baby Boomer's C. Generation X OS D. Millennials QUESTION 18 Which of the following is a deeply held commitment to re-buy a product or service regardless of situational influences that could lead to the best A Brand inertia B. Brand personality C. Brand licensing D. Brand loyalty Saze and submit to save and submit Click Save All Answers to see olla