Question: QUESTION 13 Services can be O a. inventoried. O b. easier to price than goods. c. produced and consumed simultaneously. d. manufactured. QUESTION 15 Most

QUESTION 13 Services can be O a. inventoried. O b. easier to price than goods. c. produced and consumed simultaneously. d. manufactured. QUESTION 15 Most co-branding examples lean more toward being O a. umbrella branding. O b.luxury branding. c. ingredient branding. d. brand personalities. QUESTION 17 Using customer data from test marketing to predict the product's likely success is known as a. profit prediction. b.test marketing O c forecasting O d. foreshadowing QUESTION 20 Which of the following is not a physical quality of branding? a. name and logo Ob.color oc. packaging O d. cognitive association

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