Question: QUESTION 13 Which of these is likely to DECREASE the chance of a price war? (Consider which of the Five Forces leads to a price

QUESTION 13 Which of these is likely to DECREASE the chance of a price war? (Consider which of the Five Forces leads to a price war, with all other things being held equal, and the immediate impact of these differences.) O Many competitors Highly perishable products High economies of scale Low industry growth rate QUESTION 14 RyanAir pioneered a new business model for an airline. They did a different sort of airfare pricing, stripping out services and amenities from the basic ticket, charging extra for many "add ons" like baggage, ticket changes, food, ticket printing and booking methods, that would have previously been assumed to be part of the flight. We would identify this as a change in: Finance functional strategy O Marketing functional strategy HR functional strategy R&D functional strategy

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