QUESTION 14 What are some potential issues with using focus groups as a research tool? O Consumers may be more attentive in focus group than when they are in the store AND one person's opinion can sway the rest of the group O Consumers may be more attentive in a focus group than they naturally would be when in a store Not being able to record them clearly because there are too many participants O Focus groups can never yield valid data because participants will always be trying to tell the researcher what he/she wants to hear One person's opinion may sway the rest of the group's decision