Question: Question 15 (2 points) Payless Shoe Source, sells shoes and is famous for their buy one get one free annual sale. The advertising campaign costs

 Question 15 (2 points) Payless Shoe Source, sells shoes and is

Question 15 (2 points) Payless Shoe Source, sells shoes and is famous for their buy one get one free annual sale. The advertising campaign costs $600,000. On average each shoe sells for $45 and Payless buys them for $10. They expect to sell an additional 35,000 shoes as a result of this campaign. What range does their ROMI fall into? 100%-110% 20%-30% 40%-50% 480%-490%

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!