Question: Question 15 (2 points) Payless Shoe Source, sells shoes and is famous for their buy one get one free annual sale. The advertising campaign costs
Question 15 (2 points) Payless Shoe Source, sells shoes and is famous for their buy one get one free annual sale. The advertising campaign costs $600,000. On average each shoe sells for $45 and Payless buys them for $10. They expect to sell an additional 35,000 shoes as a result of this campaign. What range does their ROMI fall into? 100%-110% 20%-30% 40%-50% 480%-490%
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