Question: Question 15 5 pts Being locally responsive tends to be more effective in improving customer satisfaction but costly. True False Question 16 5 pts Firms

Question 15 5 pts Being locally responsive tends

Question 15 5 pts Being locally responsive tends to be more effective in improving customer satisfaction but costly. True False Question 16 5 pts Firms should always standardize because the tastes and needs of customers generally don't vary across the world. True False

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