QUESTION 15 Group Think in a focus group session is defined as O a phenomenon in which individuals within a group come to a consensus after every individual in the group debates the pros and cons of an concept. O a phenomenon in which individuals within a group come to a consensus due to having had similar socio-economic experiences. o a process during which a focus group is divided into two sub-groups for more detailed discussion on a topic. oa phenomenon in which individuals within a group come to a consensus on a thought or idea through the informal leadership of one or two individuals. QUESTION 16 Which of the following constituted a violation of standard marketing practices in the Madmen focus group video shown in class? The moderator allowed one of the participants to leave the room The participants engaged in Group think The moderator suggested to the client to link the product to matrimony in an advertising campaign The client secretly watched the participants through a one-way mirror QUESTION 17 If the goal of the research is to provide a demographic and lifestyle profile of the typical Lehman College student, then the preferred type of research would be a quantitative O qualitative c. process oriented od longitudinal On-depth interview observation lies in the freedom to observe and record whatever data the researcher believes to be important QUESTION 18 The primary advantage of O structured structured nonrandomized randomized