Question 16 (1 point)

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The rise in sales of healthy food options and products in recyclable packaging are examples of which type of CREST or PESTEL factors.

Question 16 options:

A)	socio-demographic factors

B)	political factors

C)	economic factors

D)	government factors

Question 17 (1 point)

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The James Hardie Siding Company sells concrete siding. It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed. So Hardie decided to target homeowners who wanted the security of knowing their siding was guaranteed not to rot or crack for 50 years. In terms of psychographic segmentation, which type of variable did the siding company use?

Question 17 options:

A)

lifestyle

B)	demographic variable

C)

benefits

D)

motives

Question 18 (1 point)

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NASCAR racing fans are some of the most diverse and loyal fans in the world. They will stand in the pouring rain, the freezing cold, or the blistering heat for hours to shake the hand and get the autograph of a NASCAR super driver. These fans are not concentrated in any one area but are dispersed throughout the United States and Canada. Which type of segmentation would be most effective to determine a target market for a website designed to market NASCAR memorabilia?

Question 18 options:

A)	psychographic segmentation

B)	demographic segmentation

C)	geodemographic segmentation

D)	usage rate segmentation

Question 19 (1 point)

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Which of the following is particularly important in B2B Marketing?

Question 19 options:

A)	Having a production orientation

B)	Having a strong sales orientation

C)	The promotional strategy

D)	Building a relationship strategy

Question 20 (1 point)

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A group of high school students stop by a sporting goods store. The store has just received a new shipment of high-end racing bicycles. The bicycles range in price from $1200 to $3000. All the students want one of these new bikes, but none has the means to buy one. Is this group of consumers a potential market for the expensive bikes?

Question 20 options:

A)	Yes, they are a potential market because this product could satisfy their consumer wants and desires.

B)	No, they are not a potential market because to qualify as a market they must need the product.

C)	Yes, they are a potential market since they are interested in the bikes.

D)	No, they are not a potential market because they do not have the ability to purchase at this time.