Question 16 (1 point)

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A product life cycle has five distinct stages: product development, introduction, growth, maturity, and ________.

Question 16 options:

A)	decline
B)	rebranding
C)	progression
D)	stabilization
E)	segmentation

Question 17 (1 point)

________ gives management the information needed to make a final decision about whether to launch the new product.

Question 17 options:

A)	Product testing
B)	Test marketing
C)	Research and development
D)	Product development
E)	Business analysis

Question 18 (1 point)

In the team-based approach, if one area hits snags, it works to resolve them while the team moves on.

Question 18 options:

	True
	False

Question 19 (1 point)

Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco shell, it moved into the ________ stage of the new product development process.

Question 19 options:

A)	test marketing
B)	concept development
C)	product development
D)	commercialization
E)	strategy development

Question 20 (1 point)

A currently accepted or popular style (for example, 'Business casual') represents an example of a ________.

Question 20 options:

A)	fad
B)	style
C)	drift
D)	fashion
E)	form

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