Question: Question 16 1 pts Match the correct step number with what happens in that step in the B2B buying decision process (not all answers will


Question 16 1 pts Match the correct step number with what happens in that step in the B2B buying decision process (not all answers will be used): Step 1 ( Choose Search for information Step 2 Step 3 Need recognition Vendor performance assessment using metrics Order specification Product specification REP process Proposal analysis and supplier selection Evaluation of alternatives [Choose) Step 4 Step 5 Choose) Step 6 Choose uti Maps News Translate Question 17 1 pts Ford High School has decided to launch a field hockey team starting in the fall. The school is currently in the process of considering where to buy equipment and uniforms. In tems of the types of B2B buying situations, this would be considered a situation new buy straight rebuy modified rebuy O manufacturer D Question 18 1 pts Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small. Greta is concerned with whether the segment is: substantial responsive profitable reachable ideal. national franchise competitors, he is a local business person and has been in business over twenty years. Donald is his business relative to his competition. segmenting packaging O positioning pricing O creating symbolic associations of Question 20 1 pts Match the measure with the specific segmentation method. Demographic Choose Convenience State of Residence Geographic Values Income Behavior First-Time Buyer Choose Benefits Choose Psychographic [Choose
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