Question 16 (2 points) Saved In class, we discussed the difference between paid media and earned media. For each of the following example, please select whether that involves earned media or paid media. 2 Your company has an agreement with a world famous athlete. So you make advertisements featuring that athlete and show them on TV. 2 Your company makes rockets. Prior to each launch you take out a full page advertisement in the New York Times which discusses the latest achievements in your company. 1 Your company makes a wool scarf and you buy impressions for your online video through Facebook. Facebook charges on a per impression basis. 1. Paid Media 2. Earned Media 2 This company makes rockets for launching to space. They make available on social media a live feed of every launch (making sure they have their brand name on the screen at all times). Almost a million people watch each launch. 2 You are Pfizer and have just announced good test results for vaccine for Covid-19. As a result, there are articles about the vaccine in every newspaper and stories on the TV news on every TV channel