Question 16 2.5 Points The consumer market includes ___________.

a)governments

b)schools

c)households

d)retailers

e)companies

Question 17 2.5 Points Buyer's remorse, when a person makes a purchase and then regrets doing so, is an example of _________.

a)self-serving bias

b)hindsight bias

c)cognitive dissonance

d)fundamental attribution error

e)anchoring

Question 18 2.5 Points Systems for moving goods and services from producers to customers are known as ___________ channels.

a)TV

b)logistics

c)distribution d)sales

e)YouTube

Question 19 2.5 Points When a firm develops a marketing campaign for a social cause , such as a cleaner environment, what type of marketing is being used?

a)Place marketing

b)Needs marketing

c))Exchange marketing

d)Cause-related marketing e)Relationship marketing Question

20 2.5 Points ___________ refers to using social media to create and share product-related information among customers and potential customers.

a)Diversification

b)Social commerce

c)Guerrilla marketing

d)Vertical integration

e)Cause-related Marketing