Question 16: A value proposition is based upon:

A	The profit goal of the organization
B	The needs of the customer
C	The price related to the product
D	The opportunities that are available in the market

Question 12

What does the term uniform-delivery pricing mean?

A	every buyer pays the same price for delivery
B	the seller pays the same price for delivery
C	every seller shares in the cost of delivery
D	none of the above

Question 17

Several major factors are changing the face of today's marketing communications. Select the one incorrect answer:

A	Consumers are changing
B	Marketing strategies are changing
C	Dramatic changes in digital technology
D	The Promotion Mix

Question 18

The last two steps in the B2B buying process are:

Question 18 options:

A	Proposal supplier submissions are evaluated, and a vendor is selected.
B	A post purchase evaluation is conducted, and feedback provided to suppliers.
C	A post purchase evaluation is conducted, and feedback provided to suppliers.
D	Straight, rebuy, new buy, or modified rebuy are discussed.
E	Only answers a and b.