Question 16 Jane and Susan own a store specializing in organic and eco-friendly products for babies, children, and new mothers. They are suffering from marketing myopia if they Not yet answered Marked out of 2.00 Flag question Select one: are not keeping up-to-date with all organic and eco-friendly products available in the marketplace pay more attention to their products than the underlying needs of their customers are not actively seeking out new customers in their marketing efforts o pay more attention to their customers' needs and wants than their product line Question 17 Not yet answered Harris, the marketing manager at a small sports retail chain, has conducted a marketing analysis. He has investigated the company's internal resources and situational factors, as well as factors and trends in the competitive sports retail chain market. Which of the following has Harris completed? Marked out of 2.00 Flag question Select one: O a business portfolio analysis a SWOT analysis a marketing plan a marketing mix an executive summary Question 18 Which of the following is not part of the micro-environment for a public telephone company? Not yet answered Marked out of 2.00 Select one: marketing intermediaries Flag question cultural forces internal functions such as accounting and R&D suppliers o customers Question 19 Not yet answered One important sustainable marketing principle is_ ,, where a company is guided by initiatives to constantly change and improve, demonstrating responsibility to all stakeholders, and commitment to ethical sourcing, accountability and transparency in all facets of operation. Marked out of 2.00 Flag question Select one: customer-oriented marketing innovative marketing ethical marketing 0 sense-of-mission marketing societal marketing Question 20 Under the societal marketing concept, each manager must look beyond what is legal and allowed and: Not yet answered Marked out of 2.00 Select one: o implement standards that result in sustained profitability. Flag question develop standards based on personal integrity, corporate conscience, and long-run consumer welfare. focus on what is best for the company. o develop strategies that result in improved product positioning. satisfy customers' unmet needs and wants Question 21 If you are writing up the marketing strategy statement for a new type of environmentally friendly glass and countertop cleaner, which of the following might you include in your statement? Not yet answered Marked out of 2.00 P Flag question Select one: Details about competitors' products How many units of cleaner the company will attempt to sell in the first year Possible spinoff products that could be further developed in the future Ethical reasons why the product should be developed by the company A detailed explanation of the damage that chemical cleaners are doing to the environment