Question 16 What is best practice in using either global or local agencies when a firm is entering foreign markets? Due to local constraints and market differences, global companies should use a local agency because it has stronger local networks. Global firms should use a single global agency to enhance standardization although doing so may lead to higher costs. Due to global expansion and nationalism best practice is to use a global agency. Global firms should use a single global agency to enhance standardization and lower costs. Question 17 Which is not included in long-term plans? Forecasts of political and economic conditions Forecasts of demand and competitive situations Marketing plan for the upcoming year Historical industry trends Question 18 A firm's public relations include Its stakeholders Customers, employees, and all those who are affected by a firm's operations Its employees Its customers Question 22 Generally, the less direct the foreign market entry method, the fewer the administrative burdens. True False Question 23 McDonald's showing different ads in different countries is an example of O Localized promotion message Adaptation on pricing strategies Marketing budget planning Selecting available media as a result of media availability