Question 17 1 pts Because the First Amendment to the U.S. Constitution guarantees free speech, the media must carry any commercial message that an advertiser is willing to pay for. True False Question 18 1 pts Economists argue that the practice of advertising adds value to brands, enhances brand images and improves brand equity in the minds of consumers. True False Question 19 1 pts Changing consumer habits, new digital technologies and new advertising platforms have significantly increased the complexity associated with media planning tasks. True False Question 20 1 pts According to SRDS (Standard Rate and Data Service), a 4-color page ad in Chicago Home and Garden costs $4.125. The publication's circulation is 27,149 subscribers. Given this information, the CPM (Cost per Thousand) to reach 1000 subscribers is $151.94. True False