Question: Question 17 1.5 p! Rose's Walking Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Rose then

Question 17 1.5 p! Rose's Walking Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Rose then tailored her service and marketing message to the interests and schedules of that audience. Rose initially used segmentation and then used segmentation geographic, loyalty geodemographic: lifestyle behavioral codemographic micromarketing loyalty lifestyle, macromarketing Next Previous 11 3 $ 4 & 7 C 9 2 5 6 8 0 w o E T Y 20 L G DI S zaps lock F. H V B N N M in alt its will be available for you to see AFTER 5 PM on Wednesday. Question 18 1.5 pts Whenever Ted calls on potential air conditioning customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over 15 years. Ted is his business relative to s competition targeting pricing segmenting Backaging Doline C S % 5 > O 7 6 8 9 1 3 2 C O U E T R Y tab W G - K G . S D A F caps lock V B M N Z X N

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