Question 17 (2 points) The adoption curve concept is most closely related to which of the following? a) noise in the communication process Ob) the product life cycle Oc) selective demand Od sales promotion aimed at a company's own sales force e) the AIDA model Question 18 (2 points) The innovators are the group of customers who a) are likely to be mobile and have many contacts outside their local social group and community. b) tend to be older, less well educated, and cling to the status quo, thinking it is the safest way. O c) tend to have the greatest contact with salespeople. o d) tend to avoid risk and wait to consider a new idea after many early adopters have tried it"and liked it. Oe) have fewer contacts outside their own social group or community. Question 20 (2 points) Regarding the adoption curve, marketers may determine that there is little to be gained from trying to inform or influence the a) early adopters. Ob) laggards. c) early majority. Od) innovators. e) late majority