Question 17 2 pts With respect to problem recognition... umers O marketers can play a role in identifying the ideal state for consumers, but they don't play a role In consumers' actual state O marketers play a role in both the actual state and the ideal state for consume O marketers play a role when it is a high-involvement decision O marketers have no real role to play in either consumers' actual state or ideal state o marketers can blay a role in consumers' actual state, but they don't play a role in defining the ideal state for consumers Question 18 2 pts Jay finds that each time the choice of seeds for the summer's backyard garden must be made, the choice ends up with the same brand. In fact, some of the competitive brands are priced well and have good quality, but they don't really end up even being considered. Over time, the decision process has required less and less effort. Jay's decision process is an example of: cognitive dissonance and inertia information discrimination and loyalty Inertia O high involvement loyalty loyalty Question 19 2 pts The most trusted information that an external search can yield for a consumer is: O information from a review website or blog information from marketing communications or ads O all of these are true information from falaty or friends O remembering past experience with the product or brand (accessed through the consumer's memory) Question 20 2 pts Imagine an ad that shows an ordinary guy who walks into a bar. He tries to talk to the beautiful woman next to him but is ignored. He orders an ACME beer. Just after the bartender puts down the beer the woman next to him turns, smiles, and says. "Hi" Then the bartender returns with a telephone and says, 'It's your brother. He says you just won the lottery." In an operant conditioning framework, the greeting from the woman and the news about the lottery would be: none of these applies heative reinforcements examples of unconditioned stimull examples of conditioned stimuli positive reinforcements