Question 17 (5 points) Anheuser-Busch has determined that their target segment for their Bud Light product is "males, age 21-35." Which of the following bases for segmentation are included in this target segment profile? a) Geographics Ob) Demographics e) Psychographics d) Choices a) and b) only e) All of the above Question 18 (5 points) In creating a perceptual map. Cheerios discovers its position as the most nutritious brand of breakfast cereal amongst competitors. From what we learned about positioning. Cheerios' position as the most nutritious brand is based most directly on a) nutrition facts Ob) calories c) sugar content d) consumer perceptions