QUESTION 17 New ideas for products may be generated by O A suppliers O current customers O competitors O All of the Above QUESTION 10 The risk associated with tosing the time and money put into developing an offering is called O opportunity risk OB Investment risk O operational risk O All of the Above QUESTION 19 John's fascination for his grandmother's sherbet recipes inspired him to come up with a recipe for Shertette a pourmet whernet for the American market. Which of the following stages of the new product development proces does this empty O A idea screening O idea generation O product development OD None of the Above