Question: QUESTION 17 What goal is achieved by pursuing a segmented pricing strategy? & Countering the perishability of services by encouraging customers to use services during

QUESTION 17 What goal is achieved by pursuing a segmented pricing strategy? & Countering the perishability of services by encouraging customers to use services during non-peak time segments. b. Allowing customers to select from options in order to identify market niches by the features they choose Increasing emphasis on brand image in order to attract higher-Income market segments, Od identifying distinct market niches in order to match differentiated goods or services to each. QUESTION 18 When a clothing retailer temporarily adjusts prices downward in order to get rid of last season's fashions, that is an example of a: O Pull tactic Ob Trade allowance Sales promotion @d Premiums

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