Question: Question 18 (2 points) Saved With focus group interviews, Question 18 options: a) marketing managers can estimate the size of the market for a new
Question 18 (2 points) Saved With focus group interviews, Question 18 options: a) marketing managers can estimate the size of the market for a new product. b) consumers talk as a group for about 10 minutes and then meet individually with an interviewer. c) the objective is to get the group to interact, so that many ideas are generated. d) researchers try to select a large sample so that they can extend the results to the whole population. e) it is typical for the researcher to develop quantitative summaries of the results.
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