Question: Question 18 (2 points) USE THE FOLLOWING INFORMATION FOR THIS QUESTION: The guaranteed circulation of Magazine A is 750,000 The pass-along readership of Magazine A

Question 18 (2 points)

USE THE FOLLOWING INFORMATION FOR THIS QUESTION:

  • The guaranteed circulation of Magazine A is 750,000
  • The pass-along readership of Magazine A is 155,000
  • The cost of a full-page ad in Magazine A is $135,000
  • The annual subscription price for Magazine A is $50 per year

Which of the following is the correct equation to calculate the cost per thousand of a Magazine A?

Question 18 options:

135,000

750,000/1000

750,000 + 155,000

135,000/1000

135,000

(750,000 +155,000)/1000

50 x 750,000

155,000/1000

Question 19 (2 points)

The headline "A Better Mattress for a Better Sleep" for Sleep Easy Mattresses is an example of which type of headline?

Question 19 options:

News/Information headline

Command headline

Provocative headline

Benefit headline

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