Question: QUESTION 18 If the major streaming services continue developing their own content as a means to compete with traditional cable and satellite services, how will
QUESTION 18 If the major streaming services continue developing their own content as a means to compete with traditional cable and satellite services, how will they be able to differentiate their offers enough to gain competitive advantage over each other? Is the Disney solution to become a broadly diversified, vertically integrated media play the best competitive solution? Explain your analysis in terms of the diversification strategies covered in this chapter
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